Oppenheim Toy Portfolio
Official Website:
http://www.toyportfolio.com
The Oppenheim Toy Portfolio was founded in 1989 as the only independent
consumer review of children's media.
They test and review products for children the year-round-only they get
to do what most parents wish they could do before they buy. They open
the toys, run the videos, read the books, play the music, and boot up
the software. They send the best of these products on to their families
of testers for further evaluation.
Unlike most other groups that rate products, Oppenheim Toy Portfolio
does not charge entry fees or accept ads from manufacturers. When
consumers see the award seals on products, they can be assured that they
are "award-winning" because they were selected by a noted expert in
child development, children's literature, and education, and further
tested by the most objective panel of judges-kids.
To get a meaningful sampling, Oppenheim deals with families from all
walks of life. They have testers in the city and in the country, in
diapers and in blue jeans, in school clothes and in tutus. They have
parents who are teachers, secretaries, lawyers, doctors, writers,
engineers, doormen, software programmers, editors, psychologists,
librarians, engineers, business people, architects, family therapists,
musicians, artists, nurses, and early childhood educators. In some
instances they have tested products in preschool and after-school
settings where they can get feedback from groups of children.
Since all new products tend to have novelty appeal, they ask their
testers to live with a product for a while before assessing it. Among
other things, they always ask-would you recommend it to others?
Joanne Oppenheim is one of today's most trusted authorities on child
development and education. She is the author of more than forty books
for and about children including Kids & Play, Buy Me, Buy Me, and the
eight annual editions of the Oppenheim Toy Portfolio.
Stephanie Oppenheim, a former corporate attorney, is the publisher and
co-founder of The Oppenheim Toy Portfolio. She is a leading consumer
authority on children's media and the mother of two.
The Oppenheims are monthly contributors on NBC's Today Show.
How They choose:
"Companies submit products to us
all year long. Our editors review the submissions, weeding out products
that are unsafe, unsound or obviously unworthy.
Promising products are then kid tested by families nationwide. Finally,
these results are considered by the experts as part of the overall
evaluation of the product.
Unlike publications that rely exclusively on the judgment of
kid-testers, our reviews take kid-tester's response to a product as one
of the many factors to be considered, along with educational and play
value, safety, age appropriateness, and other factors.
Why not rely just on kid-testers? What would the results be of
kid-testing in a supermarket? Your basket might be full of heavily
advertised convenience foods and candy and ice cream, but low on
nutritional balance. We want to make sure your basket for play is also
balanced, so our reviews give you the opinion of our editorial staff,
informed by kid-testers.
At the Oppenheim Toy Portfolio we don't take ads or entry fees from
companies we review. Some guides charge companies to list their product:
we don't. Most magazines rely on advertising from the very companies
they review: we never have. We can tell it like it is, because we don't
have to worry about companies pulling their ads. You can trust our kid,
parent, and educator tested picks."
Criteria they use in evaluating products:
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What is this
product designed to do and how well does it do it?
What can the child do with the product?
Does it
invite active doing and thinking or simply passive
watching?
Is it safe
and well-designed, and can it withstand the
unexpected?
Does it
"fit" the developmental needs, interests, and
typical skills of the children for whom it was
designed? What message does it convey?
Toys as well
as books and videos can say a great deal about
values parents are trying to convey. For example,
does the product reflect old sexual stereotypes that
limit children's views of themselves and others?
What will a
child learn from this product? Is it a "smart"
product that will engage the child's mind or simply
a novelty with limited play value? Is it
entertaining? No product makes our list if kids
find it boring, no matter how "good" or
"educational" it claims to be.
Is the age
label correct? Is the product so easy that it will
be boring or so challenging that it will be
frustrating?
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2009 Oppenheim Award Winning Toys:
Infant
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Earlyears Lullaby
Ladybug - By:
International Playthings
Friendly faced fabric bug with wonderful eye-catching patterns,
bright colors, and interesting sounds. There are crinkle sounds
in the big red wings and textured teethers in each “hand.” Pull
the dotted butterfly on the big bug's belly and it plays Brahms'
Lullaby with a music box/non-electronic sound. The company has
signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab.
Age: Infant
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Follow Me Fred and
Crawl Along Leo - By: Tiny Love
A fun toy for active floor play with a sitting up or crawling
baby. Turn on the fabric headed dog (Fred) or happy faced lion
(Leo of course) and they will slowly roll a few feet and stop.
Touch the accordion center of the pooch or lion’s body and it
rolls some more. Their bodies are of bright colored plastic with
fabric tail. This “magical” motion toy invites little crawlers
to follow or use them like a roly poly ball for back and forth
fun with sitting up tots. Loaded with sounds, we prefer playing
with the “mute” button on most of the time. Fred, a floppy eared
dog is more realistic looking than Leo. They say 6 months, we’d
say more like 8 months and up. The company has signed a
verification form complying with our safety requirements. We did
not independently test this toy in a lab. SNAP
ACTIVITIES:Motivating children to crawl is a lot easier with
these easy touch activated toys. These little animals have
interesting textures, colors and patterns to talk about. They do
not move too quickly, so they are easier to play with than wind
up toys that may roll away too quickly. Choose Fred the dog or
Leo the little lion and play a game of “Got It!” Put the toy in
easy reach and activate it with a touch. When it reaches your
player, encourage him to send the pup back to you. Another game
can be played with a box that you can turn into little tunnel.
Who can make the pup walk through the box to the other side?
Take turns getting the pup through the tunnel.
Age: Infant
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Alex Jr Fuzzy Friends
- By: Alex
Adorable soft velour huggables in bright colorful patters with
interesting contrasting textures. Choose from Pinky Pig in pink
and red velour with teal blue feet and curly tail. It has terry
patches on snout and tummy. Or give a hug to Lemon Lion, all
striped with orange and yellow body, teal mane and happy face or
Freckles Frog striped in green with polka dot bib, blue face and
big eyes! The company has signed a verification form complying
with our safety requirements. We did not independently test this
toy in a lab.
Age: Infant, Toddler
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Alex Jr Round the
Farm Ball - By: Alex
One of the most adorable products that has come in for review
all year! The soft fabric ball has four different animal faces.
Each has their own set of ears that protrude from the ball and
have a sound effect appropriate for the related animal. (The
frog ribbits, the cat meows, the pig oinks, and the dog woofs.)
There is also a small finger hole that our baby testers thought
was great fun. On the other hand, we had mixed reviews on the
Alex Jr. Busy Bee Discovery Flower. This floor activity toy has
lots of things to explore but the electronic version of It's a
Small World was just too tinny for our taste. The company has
signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age: Infant, Toddler
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Alex Jr. Cuddly Kids
- By: Alex
Cute huggable dolls with stand up Velour hair, clear happy
features, and patterns in bright colors. There’s a boyish doll
in blue striped pants and a girlish one in pink plaid dress. The
clothes are part of the body and are not removable. All features
are stitched on, so this is safe enough for little ones. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age:
Infant, Toddler
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Bright Beginnings
Jiggle Brights - By: Russ Berrie
A sweet huggable cat that’s 12" from top to paw all done up in
patterned velour. It’s pink, green and yellow—a happy palette
with checks and polka dots and all stitched features with a
quiet rattle sound sewn inside for safe keeping. Newborn & up.
The company has signed a verification form complying with our
safety requirements. We did not independently test this toy in a
lab. Age: Infant |
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Happy Moments
Busybuds Giraffe -
By: Gund
A bright yellow fleecy giraffe with blue mane, blue muzzle,
and pink and green striped hooves. Its chunky legs don’t stand,
but they spread and allow Busybuds Giraffe to sit flat. Smaller
in scale than the Busybuds Frog or Monkey. Totally huggable and
big enough to please toddlers who like their stuffed animals big
but not heavy. The company has signed a verification form
complying with our safety requirements. We did not independently
test this toy in a lab. Age: Infant, Toddler |
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Infantino Monkeys
Jungle Retreat Activity Gym -
By: Infantino
We like the textured and clear graphics on this new 36” x 28
½ “ play mat with a warm orange, teal, brown and green palate.
Patterned cross bars allow for dangly toys for baby to gaze at
and eventually reach out and touch. It has a polka-dotted tummy
time pillow and peek-a-boo surprises. We can do without some of
the electronic sounds and lights on the Tiki Hut, but baby
cannot turn them on, so you don’t need to, either. The safety
mirror on the same hut is somewhat distorted, but that said,
this is a more attractive mat than most. Newborn and up. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab.
Age: Infant
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Lamaze Fun Mirror
Crawl Toy -
By: Learning Curve
We've seen rolling mirrors before, but this one is the best
one we've seen yet. Two fat wheels-- one red and the other blue
-- hold a prism shaped toy that spins as it rolls. The
three-sided fun house mirror has a see-through window and two
mirrors. No electronic sounds—just the rattle of beads as they
drop. A good rolling toy for crawling babies. Also fun to stand
upright on one wheel and spin. The company has signed a
verification form complying with our safety requirements. We did
not independently test this toy in a lab. SNAP ACTIVITY: This
colorful rolling toy is good fun for roly poly games that
involve repetitive actions. Send this toy back and forth between
you and your child. Or stand it on end and spin the triangular
toy. Designed to invite beginners to crawl. This is no small
deal for kids with physical delays. Use this as well as a soft
fabric ball to motivate your child’s active play. Age: Infant
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Karen Katz Peek and
Play Cubes -
By: Small World Toys
You probably know Karen Katz's wonderful books for babies.
Now she’s designing toys. At first this set looks like a
counting/color matching toy, but hold on! Before they are ready
for counting and matching, this is going to be fun for filling
and dumping games and where is the chick? Babies like toys with
multiple pieces that can be passed from hand to hand. Each
little fabric cube comes with one to five shapes that match the
number on the outside. They are also color coded for playing
color-naming games. The green cube has one ball, orange cube has
two checkered hearts, blue has three fish, red has four
strawberries and yellow has five little chicks. Chances are the
pieces will go lost before you are ready for serious
counting/color games. But go ahead and talk about them by color
and count them from time to time. Just avoid turning this or any
toy into a drill and practice work time. Playtime doesn’t need
to be a lesson at every turn. All the pieces are washable. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age: Infant, Toddler |
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Toddler:
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Alex Jr Fuzzy Friends
- By: Alex
Adorable soft velour huggables in bright colorful patters with
interesting contrasting textures. Choose from Pinky Pig in pink
and red velour with teal blue feet and curly tail. It has terry
patches on snout and tummy. Or give a hug to Lemon Lion, all
striped with orange and yellow body, teal mane and happy face or
Freckles Frog striped in green with polka dot bib, blue face and
big eyes! The company has signed a verification form complying
with our safety requirements. We did not independently test this
toy in a lab.
Age: Infant, Toddler
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Alex Jr Round the
Farm Ball - By: Alex
One of the most adorable products that has come in for review
all year! The soft fabric ball has four different animal faces.
Each has their own set of ears that protrude from the ball and
have a sound effect appropriate for the related animal. (The
frog ribbits, the cat meows, the pig oinks, and the dog woofs.)
There is also a small finger hole that our baby testers thought
was great fun. On the other hand, we had mixed reviews on the
Alex Jr. Busy Bee Discovery Flower. This floor activity toy has
lots of things to explore but the electronic version of It's a
Small World was just too tinny for our taste. The company has
signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age: Infant, Toddler
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Alex Jr. Cuddly Kids
- By: Alex
Cute huggable dolls with stand up Velour hair, clear happy
features, and patterns in bright colors. There’s a boyish doll
in blue striped pants and a girlish one in pink plaid dress. The
clothes are part of the body and are not removable. All features
are stitched on, so this is safe enough for little ones. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age:
Infant, Toddler
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Happy Moments
Busybuds Giraffe -
By: Gund
A bright yellow fleecy giraffe with blue mane, blue muzzle,
and pink and green striped hooves. Its chunky legs don’t stand,
but they spread and allow Busybuds Giraffe to sit flat. Smaller
in scale than the Busybuds Frog or Monkey. Totally huggable and
big enough to please toddlers who like their stuffed animals big
but not heavy. The company has signed a verification form
complying with our safety requirements. We did not independently
test this toy in a lab. Age: Infant, Toddler |
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Karen Katz Peek and
Play Cubes -
By: Small World Toys
You probably know Karen Katz's wonderful books for babies.
Now she’s designing toys. At first this set looks like a
counting/color matching toy, but hold on! Before they are ready
for counting and matching, this is going to be fun for filling
and dumping games and where is the chick? Babies like toys with
multiple pieces that can be passed from hand to hand. Each
little fabric cube comes with one to five shapes that match the
number on the outside. They are also color coded for playing
color-naming games. The green cube has one ball, orange cube has
two checkered hearts, blue has three fish, red has four
strawberries and yellow has five little chicks. Chances are the
pieces will go lost before you are ready for serious
counting/color games. But go ahead and talk about them by color
and count them from time to time. Just avoid turning this or any
toy into a drill and practice work time. Playtime doesn’t need
to be a lesson at every turn. All the pieces are washable. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab. Age: Infant, Toddler |
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Corolle Naima Calin
- By: Corolle
We're always on the look out
for dolls that reflect our diversity. Among the most adorable
African American dolls this season is a huggable, soft-bodied
12-inch baby doll named Naima from their Calin collection. Her
beanbag body makes her easy to pose. Dressed in a red and white
cotton knit outfit with red headband, she is a bald headed baby
with big brown eyes that open and close. She does not come with
the usual extras such as a pacifier or bottle or toy that would
be risky with toddlers who tend to mouth their toys. This one is
an adorable armful for beginning pretend play. The company has
signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab.
Age: Toddler, Preschool
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Haba Discovery Wagon
- By: Haba
Beautifully designed for the
get-about-toddler, this smooth handsome (pricey) wooden cart is
less tippy than most push toys for beginners. There’s a seat in
the front for Teddy Bears to ride on, a mirror and gem stones
set into the back of the seat. There are spinners and a maze to
move a little toy car about, as well as a fabric side pocket for
storing a small grey fabric mouse passenger. Finished in natural
wood and colorful panels, this is a toy that will go the
distance. For toddlers there are few toys that get as much use
as this sort of combo cart. Just right for that stage when kids
are ready to walk but still like the security of holding on.
This is weighted and the center of gravity is solid enough, even
for tots who are just getting their land legs. This age varies,
so you need to know the individual child. Some are ready at 12
months—more are not ready till 14-16 months. The company has
signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab.
Age: Toddler |
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Happy Moments
Busybuds Monkey - By: Gund
Toddlers will have no
trouble bonding with this long legged red and tan monkey.
Busybuds Monkey is 19” long with slender easy to grab arms, legs
and tail. Fabric is bright red fleece with knit legs and hands.
In the same Happy Moments line consider two other good choices.
There is an adorable Busybuds Frog, a long legged green and
yellow frog as well as a cute Busybuds Chick in yellow and melon
with striped leg and floppy wings. These whimsical dolls have
full bottoms so they can sit, but they are each a perfect armful
for toddlers who love dolls that are extra big without being too
heavy to tote about. 1 & up. The company has signed a
verification form complying with our safety requirements. We did
not independently test this toy in a lab. Age: Toddler |
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Lamaze Pond Stackers
- By: Learning Curve
Six colorful magnetic
stackers in the shapes of pond critters. Their magnets are
totally inside the play pieces for safe keeping and they
“adjust” so that when north and north meet one magically turns
inside, so that the play pieces connect. These critters fit into
small hands and have chewy wings and tails for teething. Good
for developing color concept language. 6 months & up. The
company has signed a verification form complying with our safety
requirements. We did not independently test this toy in a lab.
SNAP ACTIVITY: Designed with the magnets inside for safe
keeping, these little pond critters fit into a hand easily and
allow children to develop their grasping and letting go skills.
Best of all the magnets help the critters connect. How high can
you stack these magnetic critters. As you use these with your
child, reinforce color concepts by referring to the blue bird,
the orange fish, the green frog. Age: Infant, Toddler
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