Oppenheim Toy Portfolio
Official Website:
http://www.toyportfolio.com
The Oppenheim Toy Portfolio was founded in 1989 as the only independent
consumer review of children's media.
They test and review products for children the year-round-only they get
to do what most parents wish they could do before they buy. They open
the toys, run the videos, read the books, play the music, and boot up
the software. They send the best of these products on to their families
of testers for further evaluation.
Unlike most other groups that rate products, Oppenheim Toy Portfolio
does not charge entry fees or accept ads from manufacturers. When
consumers see the award seals on products, they can be assured that they
are "award-winning" because they were selected by a noted expert in
child development, children's literature, and education, and further
tested by the most objective panel of judges-kids.
To get a meaningful sampling, Oppenheim deals with families from all
walks of life. They have testers in the city and in the country, in
diapers and in blue jeans, in school clothes and in tutus. They have
parents who are teachers, secretaries, lawyers, doctors, writers,
engineers, doormen, software programmers, editors, psychologists,
librarians, engineers, business people, architects, family therapists,
musicians, artists, nurses, and early childhood educators. In some
instances they have tested products in preschool and after-school
settings where they can get feedback from groups of children.
Since all new products tend to have novelty appeal, they ask their
testers to live with a product for a while before assessing it. Among
other things, they always ask-would you recommend it to others?
Joanne Oppenheim is one of today's most trusted authorities on child
development and education. She is the author of more than forty books
for and about children including Kids & Play, Buy Me, Buy Me, and the
eight annual editions of the Oppenheim Toy Portfolio.
Stephanie Oppenheim, a former corporate attorney, is the publisher and
co-founder of The Oppenheim Toy Portfolio. She is a leading consumer
authority on children's media and the mother of two.
The Oppenheims are monthly contributors on NBC's Today Show.
How They choose:
"Companies submit products to us
all year long. Our editors review the submissions, weeding out products
that are unsafe, unsound or obviously unworthy.
Promising products are then kid tested by families nationwide. Finally,
these results are considered by the experts as part of the overall
evaluation of the product.
Unlike publications that rely exclusively on the judgment of
kid-testers, our reviews take kid-tester's response to a product as one
of the many factors to be considered, along with educational and play
value, safety, age appropriateness, and other factors.
Why not rely just on kid-testers? What would the results be of
kid-testing in a supermarket? Your basket might be full of heavily
advertised convenience foods and candy and ice cream, but low on
nutritional balance. We want to make sure your basket for play is also
balanced, so our reviews give you the opinion of our editorial staff,
informed by kid-testers.
At the Oppenheim Toy Portfolio we don't take ads or entry fees from
companies we review. Some guides charge companies to list their product:
we don't. Most magazines rely on advertising from the very companies
they review: we never have. We can tell it like it is, because we don't
have to worry about companies pulling their ads. You can trust our kid,
parent, and educator tested picks."
Criteria they use in evaluating products:
|
What is this
product designed to do and how well does it do it?
What can the child do with the product?
Does it
invite active doing and thinking or simply passive
watching?
Is it safe
and well-designed, and can it withstand the
unexpected?
Does it
"fit" the developmental needs, interests, and
typical skills of the children for whom it was
designed? What message does it convey?
Toys as well
as books and videos can say a great deal about
values parents are trying to convey. For example,
does the product reflect old sexual stereotypes that
limit children's views of themselves and others?
What will a
child learn from this product? Is it a "smart"
product that will engage the child's mind or simply
a novelty with limited play value? Is it
entertaining? No product makes our list if kids
find it boring, no matter how "good" or
"educational" it claims to be.
Is the age
label correct? Is the product so easy that it will
be boring or so challenging that it will be
frustrating?
|
|
2007 Oppenheim Award Winning Toys:
Infant
 |
Lamaze Clap With Me
Monkey - By: RC2 / Learning Curve
A purple-and-yellow monkey with geometric patterns and a jolly
smile is ready to play and make music with. Squeeze Monkey’s
hand and you hear the familiar tune, “If you’re happy and you
know it, clap your hands!” Now, clap Monkey’s hands or it stops
making music. A playful way to learn about cause and effect.
Age: Infant
 |
 |
| |
|
|

 |
ActiviTot
Developmental Baby Gym - By: Tiny Love
We’ve seen a lot of so-called tummy-time products for infants.
This one is a gem. An oversized, pear-shaped mat that pops open,
has bright graphics, and is fitted out with disks that toys and
arches clamp into. There are toys to hang on the arches for baby
to bat at, and a mat that inflates for baby to lie on,
tummy-side down. A mirror with music box can also be placed for
baby to enjoy her own smiling face. Bigger than anything this
company has done before, and our parent testers loved it. Not as
portable as the original but still got high marks. Select either
Tropic Isle or Sun Garden motif.
Age: Infant
 |
 |
| |
|
|

 |
Amazing Baby
Developmental Blanket Teether - By: Kids Preferred
One of our favorite new toys of the year. Not really a blanket,
this is about 12" of flat bear with crinkle body. It has chewy
teether hands, easy-to-grab rings on its feet, and interesting
patterns on its patchwork body. A variety of textures include
plush head, satin foot, and velvety velour back. Age: Infant
 |
 |
| |
|
|

 |
Amazing Baby Sound
Balls - By: Kids Preferred
Three baseball-sized, brightly patterned fabric balls come
packaged together in a see-through tote. A black-and-white ball
with colorful swirls crinkles, an orange velour ball with
stitched stars jingles, and a multicolored ball with bold
patterns chimes. A classic toy for sensory exploration and
active play. Age: Infant, Toddler
 |
 |
| |
|
|
 |
Cuddle Pups Puppets -
By: Manhattan Toy
You’ll love the feel of these extremely soft velour puppets that
are ideal for playing tracking games with your baby. Bring home
either the pink Butterfly, blue Monkey, or green Frog. Age:
Infant, Toddler
 |
 |
| |
|
|

 |
NooBoo Symphonic Baby
Stacker - By: Manhattan Toy
We tested a lot of fabric stackers this year but most were
unforgiving—they didn’t move easily on the post. These
pleasingly soft patterned, textured, easy-to-grasp rings (they
look almost like flowers) are fun to explore—they also activate
“magical” sounds when stacked (although they don’t always work
100% of the time). A good parent/child toy. Age: Infant
 |
 |
| |
|
|

 |
Toss the Taggies -
By: Taggies
A big fabric ball with multiple patterns, ribbon taggies to
grab, and a wonderful jingle inside is one of the best toys of
the season. It’s covered with soft velour but slightly under
stuffed to make it easier to grasp. Age: Infant, Toddler
 |
 |
Toddler:
|

 |
Amazing Baby Sound
Balls - By: Kids Preferred
Three baseball-sized, brightly patterned fabric balls come
packaged together in a see-through tote. A black-and-white ball
with colorful swirls crinkles, an orange velour ball with
stitched stars jingles, and a multicolored ball with bold
patterns chimes. A classic toy for sensory exploration and
active play. Age: Infant, Toddler
 |
 |
|
|
|
|
 |
Cosmo Club - By: Mary
Meyer
Select any one of these soft
velour animals with stitched features. We especially love the
giraffe and the moose. Just right to fill the bill as a first
huggable for your toddler. Tip Top Giraffe are Orange and Blue
Giraffes, with embroidered eyes, colorful horns, feet and
muzzles, with colorful embroidered body trim and colorful mane
and tail-tip. Age: Toddler
 |
 |
|
|
|
|
 |
Cuddle Pups Puppets -
By: Manhattan Toy
You’ll love the feel of these extremely soft velour puppets that
are ideal for playing tracking games with your baby. Bring home
either the pink Butterfly, blue Monkey, or green Frog. Age:
Infant, Toddler
 |
 |
|
|
|
|

 |
iPlay Zoom
Around Garage - By: International Playthings
Our 21⁄2 year old tester loved the levels of this
multilevel garage and the elevator—his mom loved that the set
comes with four cars (easier to share that way!) The chunky
plastic cars can ride up the elevator and roll down the chutes
and ramps with sound effects and flashing lights (not too loud).
A fun setting for dramatic play. Cars can be played with
separately or linked together with magnetic connectors. They say
1 & up—we’d say more like 18 mos. & up. Age: Toddler
 |
 |
|
|
|
|
 |
Jumbo Jungle Animals
- By: Learning Resources
Perfect props for pretend, a set of five jungle animals—a 13"
giraffe, an elephant, a lion, a tiger, and a gorilla. Handsomely
finished with realistic colors. Little hands will find lots of
ways to use these with and without blocks. 2 & up. Age: Toddler,
Preschool
 |
 |
|
|
|
|

 |
Kiddy Connects
- By: Edushape
A plastic jar comes loaded with 36 ball-shaped connectors with
short arms that fit together in patterns or random shapes. A fun
way to develop dexterity, color words, and even beginning
counting skills, along with problem solving, as tots figure out
how to fit the arms together. 2 1⁄2 & up. Age: Toddler
 |
 |
|
|
|
|

 |
Latitude Enfant
Grannimals Collection - By: Latitude Enfant
Done in knitted fabric and
stitched features, these are an unusual collection of machine
washable soft dolls that are gender neutral. A real departure
from the usual plush. Choose Lucien the rabbit, Mona the cow,
Sasha the cat, Marie the mouse. The medium and large arrive in a special box that might well turn into a
bed. The mini and giant come sans box.
PLATINUM AWARD ’06. New characters (available in only the
smaller size) include Lou the wolf, Leon the Pig, Theo the Bear,
Hugo the Hedgehog. Also new and extremely cute, parent/child
pairs Celestine and Celeste (cats), and Justin and Justine
(dogs) and Emile and Emilien (mice). Age: Toddler
 |
 |
|
|
|
|

 |
Lego Duplo Zoo - By:
Lego
The latest in the themed sets in the Duplo line, this comes with
a sheet of eyes that you can add to the blocks to create your
own animals (of course with a toddler, you’ll need to help with
this). Our testers really enjoyed placing the eyes on with help!
Parents loved the green storage case. Age: Toddler
 |
 |
|
|
|
|

 |
Little People Lil'
Movers Airplane - By: Fisher-Price
Load the chunky Little
People on and off through the top of the jolly looking white
plane with licks of blue, red and green. Little People will not
fit in the door/ramp, but not to worry; they fit through the
open roof. There’s a female pilot and two passengers that bounce
up and down as kids push the plane along the floor. Push the
pilot down in her seat and the music begins, a short little tune
that is not too intrusive. A red handle makes it easier to “fly”
the plane in the air. A toddler size prop for pretend. They say
1& up. We’d say more like 18 months & up. Age: Toddler
 |
 |
|
|
|
|

 |
Mini EduBlocks - By:
Edushape
These peg-top blocks are
bigger than Lego Quatros or giant-size Mega Bloks, and they are
softer and more pliable. This makes them quieter and easier to
manipulate for beginners. They come in four shapes and colors,
and are ideal for making big constructions. They say 6 mos.,
we’d say more like 18 mos. Age: Toddler
 |
 |
|
|
|
|

 |
My First Quatro Set -
By: Lego
Twos used to graduate to
Lego Duplo bricks, but now there’s a bigger brick (twice the
size of Duplo and four times the size of standard Lego). This
set comes with 20 pieces but here, “more is better,” so we even
suggest starting with the Large Quatro Bucket. Platinum Award
2005. 1 & Up. Age: Toddler
 |
 |
|
|
|
|
 |
Smushy Elephant - By:
North American Bear Co.
You’ve heard of the three
bears? How about three adorable pachyderms? In creamy white with
pink or blue satin ribbons or powder blue, these fuzz-free
huggables have high and low plush, turned up trunks, and floppy
ears, and come in a 25", 17", or 11" cuddly soft armful. Very
lovable! Age: Toddler
 |
 |
|
|
|
|

 |
Toss the Taggies -
By: Taggies
A big fabric ball with multiple patterns, ribbon taggies to
grab, and a wonderful jingle inside is one of the best toys of
the season. It’s covered with soft velour but slightly under
stuffed to make it easier to grasp. Age: Infant, Toddler
 |
 |
|
|
|
|

 |
Triple Track Tower -
Playskool
Three little cars race down
three parallel tracks that are like a giant slide. They can roll
free, or be operated with the push of a button that also gives
the sound effects of speeding vehicles. Kids can also turn the
lever and stop them at the bottom. Good for repetitive action
and dramatic play. Since the slides go straight down there is
less tracking, or interest, than the typical ball runs with
twist-and-turn action. 2 & up. Age: Toddler
 |
 |
Preschool Years:
|

 |
100 Hoops - By:
LeapFrog
Hang this electronic
counting hoop on a doorknob, drawer, or chair. Set the counter
to count by ones. For older kids, set it to count by 2s, 5s,
10s, or backwards and they are ready to start shooting baskets.
Kids can set a goal and the payoff comes with special music.
Counts in English or Spanish and, even better, it also has a
volume control. 3 & up, up, up. Age: Preschool, Early School
Years
 |
 |
|
|
|
|
 |
Airport Action - By:
Lego
One of the most satisfying
Duplo sets of the year (no matter how old you are). Your
preschooler will need a lot of help putting this set together
but he will love playing with it! Comes with a plane, airport
with tower, and ground crew! Still top rated, last year’s
PLATINUM AWARD-winning Fire Station, which can be built as a
tower or horizontally. Past winners include: The Big Farm Set,
Bob the Builder, and Dora the Explorer sets. We also highly
recommend a big bucket for open-ended creations. 3 & up. Age:
Preschool, Early School Years
 |
 |
|
|
|
|
 |
Air-powered Action
Stadium - By: Hasbro
Scaled just right for
preschoolers to enjoy the fun of playing air hockey complete
with a friendly sports announcer and some (but not too many)
lights and sounds. Converts into a pinball game that is also not
over-the-top frenetic—just on the mark for this age group. 3 &
up. Age: Preschool
 |
 |
|
|
|
|
 |
Animal Bingo - By:
eeBoo
Award-winning illustrator
Kevin Hawkes designed the graphics on this simple matching game.
It is more like a lotto game than bingo, with six animals on
each playing board and matching animal chips that players pull
from a cloth bag. A game of chance that is good for language
development. 3 & up. Age: Preschool, Early School Years
 |
 |
|
|
|
|
 |
Bebe Do with Moses
Basket - By: Corolle
A very special-looking
present that comes with a 14" baby doll in a charming pink
fabric-lined carrying basket with quilt, toy bunny, bottle, and
baby book! There is an African American Bebe Do version but
unfortunately not with the basket. Age: Preschool
 |
 |
|
|
|
|

 |
Caterpillar Race -
By: Edushape
Two caterpillars are racing
to the finish line. The way they get there is with a roll of the
dice, players move the matching piece of the caterpillar’s body
forward. Okay, so there are some body integrity issues here, but
it’s really fun to play and a fresh new twist on color concepts!
Age: Preschool. Call (800) 404-4744.
 |
 |
|
|
|
|
 |
Baby Doll Nursery
Crib - By: Corolle
The perfect accessory for
doll play. This nursery looks most like a portable crib done in
pink and white. Comes with an activity arch with two dangling
toys. Sure to be a pleaser, especially with a new doll inside!
Age: Preschool, Early School Years.
 |
 |
|
|
|
|
 |
Cranium Hullabaloo
DVD Game - By: Cranium
Plug this DVD in, put the
playing mats on the floor, and let the fun begin! Fun for a
party or play date, this is an active game that involves kids in
wiggling like an octopus, crawling like a lizard, hopping like a
kangaroo. As they move to different colored and shaped
playmates, kids may find themselves on the same square as a
friend. No problem. It’s not a competitive game. Winning is
completely by chance as the caller announces the “Lucky Pad”
that three kids may be standing on. With live action video of
animals and how they move, this game offers lots of
opportunities for active play as well as quick rounds for
multiple winners. A delightful adaptation of the original
Hullabaloo game. Age: Preschool, Early School Years.
 |
 |
|
|
|
|

 |
Dive, Dodge 'n Slide
Bouncer: By: Little Tikes
The neighborhood that tested
this 16' x 7' x 7' bouncer raved. It requires lots of space but
delivers a great deal of play value. “Larger kids were able to
enjoy it too,” “easy to blow up with built in pump.” Kids have
to make their way through the obstacle course and then down one
of two red slides. As with any inflatable toy, lots of parental
supervision is a must. There are larger inflatables in this line
(notably a rock wall that looks like fun, but we are concerned
about smaller children climbing and potentially falling
awkwardly). 3 & Up. Age: Preschool, Early School Years
 |
 |
|
|
|
|
 |
Furreal Friends
Butterscotch Pony - By: Hasbro
Your child is either going
to love Butterscotch or want to run in the opposite direction.
Butterscotch is voice activated and will move her head in your
direction when you speak to her. She whinnes and snorts and
while she doesn't actually move forward, she does make walking
sounds when you sit on her (there is an 80 lb. limit). Comes
with a carrot and brush. It's fun to feed her as she makes
chomping sounds and moves her mouth. She has almost too much
hair on her mane but certainly does fill the bill on "hairplay".
We usually don't love dolls that do a lot of things--but for
kids that love horses, Butterscotch is truly magical. Age:
Preschool, Early School Years
 |
 |
|
|
|
|
 |
Geotrax All About
Trains Motorized Starter Set - By: Fisher-Price
A classic 20-piece figure-8
set with 13 pieces of track, motorized engine and trail car,
yield sign, crossing sign, gantry with crate, coal loader and
crossing gate. Comes with a wonderful live-action DVD. Age:
Preschool, Early School Years
 |
 |
|
|
|
|
 |
Get Real Gear - By:
Aeromax Toys
We were impressed with this
company’s themed jumpsuits: new for 2007, an astronaut’s white
suit and an amazing helmet that comes with audio commands for a
“lift off”—really for 4s and up. Past favorites: Jr. Air Force
Pilot and Jr. Championship Racer. Come in sizes for kids 3–12.
PLATINUM AWARD ’05. They have new gender-specific doctor outfits
(not our speed). Age: Preschool, Early School Years
 |
 |
|
|
|
|
 |
Goober - By: GUND
A pot bellied bear that
you’ll just want to hug. He’s two-toned with a really
distinctive big nose—very endearing. Still very special, Great
Big Creamy Bear (Mary Meyer 36" 5) Remember the oversized bear
you always dreamed of winning at the fair? This one is much
better, because he’s totally huggable, soft, and delicious! 36"
big, this memorable bear will be great to talk to and lean on.
PLATINUM AWARD ’06. Age: Preschool
 |
 |
|
|
|
|

 |
Hokey Pokey Musical
Skirt - By: Acting Out
Following the success of
last year’s Platinum winning Swan Lake Musical Dress ($32 5) and
Nutcracker Sugar Plum Musical Skirt ($26 5) that gave little
ballerinas an orchestra they could activate as they danced, this
season dancers can turn themselves around as they do the Hokey
Pokey in a polka-dotted skirt with motion-activated music. All
make magical gifts to stir active imaginative performances. 3 &
up. Age: Preschool, Early School Years
 |
 |
|
|
|
|
 |
Jumbo Jungle Animals
- By: Learning Resources
Perfect props for pretend, a set of five jungle animals—a 13"
giraffe, an elephant, a lion, a tiger, and a gorilla. Handsomely
finished with realistic colors. Little hands will find lots of
ways to use these with and without blocks. 2 & up. Age: Toddler,
Preschool
 |
 |
|
|
|
|
 |
Kid-Tough FP3 Player
- By: Fisher-Price
Parents can download songs and stories to the preloaded player
designed for preschoolers. Add your own music or selections from
the Fisher-Price Song & Story Content Store. (Software PC
compatible only.) In contrast to the Star Station On-the-Go
Player (next page), the FP3 has a volume control and limiter to
protect young ears! Comes with a 1.4" LCD screen that displays
titles and visual icons for pre-readers. 3 & up. Age: Preschool
 |
 |
|
|
|
|

 |
Lucky the Incredible
Wonder Pup - By: Zizzle
“Works right away,” noted our parent tester. Lucky is a
two-toned dog that responds to 15 different commands including
“speak,” “come here,” “lie down,” and “shake hands.” Very clever
and gets high marks for really being well trained. Lucky made
such a huge hit with all adults and children who came into our
offices that we had trouble getting down to work. Everyone
wanted to play with Lucky! Marked 5 & up, we think older fours
will love it too!
 |
 |
|
|
|
|

 |
Magneatos
Intermediate - By: Guidecraft
This year we heard tragic news about toddlers who swallowed
the small round magnets from sets designed for older children.
If you have mixed aged children, this kind of toy will need
super supervision! The good news is that there are larger rod
and magnet sets designed for younger kids who still mouth their
toys.
 |
 |
|
|
|
|

 |
My Creative Center -
By: Alex
You’ll need lots of room for this oversized wooden table (49" x
29.5" d) that eclipses their previous Super Art Table in size.
Rounded on one end with a storage container, this table comes
with a chalk surface and a paper roller/cutter and two long
benches. Done in the same cheerful primary “Maisy-like” color
scheme as the other tables in the collection. For a smaller
round table with same style, consider My First Table. 3 & up.
Age: Preschool, Early School Years.
 |
 |
|
|
|
|
 |
Penelope Peapod - By:
Penelope Peapod
Imagine a drawstring pocketbook made of a basket with fabric
top, that opens into a bassinette and has a sweet little doll
inside, dressed in a matching romper. Perfect for pretend on the
go. Dolls come in various ethnicities, with cotton prints
(including our favorite with Pucci-inspired fabric). Age:
Preschool
 |
 |
|
|
|
|

 |
Ride and Rescue Cozy
Coupe - By: Little Tikes
A twist on the classic ride-in, comes with firefighter’s
handheld gizmo for turning on flashing lights and seven siren
sounds built into electronic microphone. Still runs on good
old-fashioned foot power! Age: Preschool
 |
 |
|
|
|
|
 |
Tea Party Game - By:
eeBoo
Our three-and-a-half-year-old tester loved the big playing
pieces and the tablecloth that add to the pretend part of this
simple game. Players use a spinner to collect the pieces of the
tea set needed for their party. There are no skills involved in
this luck-of-the-draw game. Graphics are beautiful and the game
is on target for the preschool set. 3 & up. Age: Preschool
 |
 |
|
|
|
|
 |
The Very Books Block
Puzzle - By: Mudpuppy Press
Nine cubes can be turned to create six different images from
several beloved Eric Carle books such as The Very Hungry
Caterpillar, The Very Quiet Cricket, The Very Lonely Firefly,
and others. These images are painterly.
 |
 |
|
|
|
|
 |
Thomas and Friends
Load and Sort Recycling Center / Echo Tunnel / Sodor Fire
Station - By: RC2 / Learning Curve
Three pieces of cargo slide through the Recycling Center and
magically drop down the can, paper, or glass chutes and onto a
waiting truck. Clever use of technology with a built-in message!
Also great fun, Echo Tunnel. Our tester loved speaking into the
tunnel and hearing his own words echo back! There are also a
train whistle and rackety track sounds that echo as trains run
through the small tunnel that fits into any track set-up. One
parent noted: “The ability to record one’s voice is so much fun
for this age.” Also wonderful, Sights & Sounds Deluxe Fire
Station. An alarm activates lights and sounds of the fire crew
with their fire truck and fire train. Switches above the
doorways turn on lights and sounds, and open the double doors. 3
& up. Age: Preschool, Early School Years
 |
 |
|
|
|
|
 |
Trixieville
- By: Manhattan Toy
From the makers of Groovy Girls comes Trixieville—a more
sophisticated collection of dolls that come with jointed hips
and shoulders. First collection: Zayla (redhead), Avena
(blonde), and Elonia (brunette) have a modern fairy look. Think
Tinker Bell goes Vogue (with wings, of course). The furniture,
including the Leafy Lounger and accessories for this line, are
equally whimsical and fun. Our only regret is that these are not
multicultural fairies. Age: Preschool
 |
 |
|
|
|
|
|